NEW RULE: Exciting Optimization to our Donation Plan

Zo Much More Signature Spirit Bracelets for East Coast Jumbos (current quarter’s charity partner) and ACEing Autism (previous quarter’s charity partner)

We've mentioned Zoe's love for rules before - but another one of Zoe's strengths is the ability to respond to changes to the rules and to very quickly adapt to a new routine. She’s also great at finding better ways to do things.

And so we apply that same approach to our business at Zo Much More. Originally, we planned that we would pick a different charity partner each quarter and donate 20% of that quarter's topline revenue. We stand by that approach and plan to continue it. 

But one thing we realized now that we are in our second quarter is that once we establish a relationship with a charity partner, we attract some customers because of that relationship. In fact, since Zo Much More's end of quarter donation to ACEing Autism, we've seen a whole slew of orders from ACEing Autism-related customers wanting the ACEing signature spirit bracelet - and we are happy to oblige. We love the idea of extending the giving relationship.

So today, we are excited to announce our new rule when it comes to donations … at some time during each quarter, Zoe will design a Zo Much More signature spirit bracelet inspired by that quarter’s charity partner like the ones accompanying this post. Then, for as long as we are in business, any time an order is placed for that particular charity’s spirit bracelet, we’ll donate $1 to the current quarter charity partner as usual AND we’ll also donate $1 to the charity whose spirit bracelet was ordered. In other words, for every ACEing Autism spirit bracelet that is ordered this quarter, we’ll donate $1 to our current charity partner, East Coast Jumbos, AND we’ll also donate $1 to ACEing Autism. Everybody wins!